我国拳击体育产业发展的制约因素及市场开发策略分析  

Constraints of Chinese Boxing Sports Industry Development and Market Development Strategies

作　　者：袁海军[1] 杨道宁[2] 

机构地区：[1]中山大学南方学院,广州从化510970 [2]吉林大学体育学院,吉林长春130012

出　　处：《沈阳体育学院学报》2010年第5期133-135,共3页Journal of Shenyang Sport University

摘　　要：发展拳击体育产业,提高其市场化程度,既是体育经济发展的需要,也是精神文化生活的需要。当前我国拳击市场产业化不足的原因主要是群众基础薄弱和拳击运动竞赛体制的行政化。促进我国拳击体育产业的发展,应确立拳击运动精神、文化相结合的宣传运行模式,提高群众参与度;建立产业化的拳击运动管理制度;以拳击职业联盟的方式发展拳击运动;丰富拳击运动的促销手段。To development sports industry and enhance its marketisation is both the needs of sports economic development and spiritual and cultural life. The current development of industrialization of boxing market of China is mainly due to the lack of mass basis and the bureaucratization of boxing competition system. To promote the sport of boxing industry, the mode of combination propaganda of the sprit and culture of boxing sport should be established to increase public participation as well as the industrial management system of boxing. The way to the development is the professional boxing league and the various promotions.

关 键 词：拳击体育产业 职业联盟 竞赛体制 

分 类 号：G866.1[文化科学—体育训练]