网络团购模式的创新  

The Innovation of Network Group-purchasing Mode

作　　者：王蒙[1] 

机构地区：[1]华东师范大学商学院,上海200241

出　　处：《科技情报开发与经济》2010年第31期124-126,共3页Sci-Tech Information Development & Economy

摘　　要：目前的网络团购多是由网络中介充当商家与消费者之间的桥梁,商家与消费者之间缺乏直接互动交流。针对当前网络团购运行机制的不足之处,探讨了一种新的网络团购模式,将网络团购活动分为用户发起和商家发起两类,旨在促进商家和消费者双方交流的基础上改进目前的网络团购形式。Nowadays,most network group-purchasing takes the network intermediaries as a bridge between the merchants and consumers,so there is no sufficient direct interaction between the merchants and consumers.In the light of the shortages existing in current network group-purchasing mechanism,this paper probes into a new network-purchasing mode,which divides group-purchasing activities into two types： one is initiated by consumers and onather is initiated by merchants,aiming at improving current network group-purchasing mode based on the interaction between the merchants and consumers.

关 键 词：网络团购 网络中介 商家 用户 

分 类 号：F724.6[经济管理—产业经济]