论体育消费行为与体育生活方式的关系——兼论二者在大学生中的相互促进  

On the Relationship between Sports Consumption and Sports Lifestyle——Also on the promotion of sports consumption and sports lifestyle in university students

作　　者：吴学勇[1] 

机构地区：[1]广东技术师范学院体育部,广东广州510665

出　　处：《吉林体育学院学报》2010年第2期12-14,共3页Journal of Jilin Sport University

摘　　要：通过对消费学、体育生活方式等理论的研究,明确了解体育消费行为和体育生活方式之间的有机联系,提出良好的体育消费行为习惯是体育生活方式重要的组成部分,同时根据大学生群体的特殊性提出二者在大学生群体中的相互促进,紧密联系,共同实现大学生自身素质的不断发展和完善的观点。Based on the study of theories such as consumer science and sports lifestyle,this essay indicates a clear understanding of the organic link between consumer behavior of sports and sports lifestyle,puts forward that well sports consumption behavior is an important component in sports lifestyle and also proposes the opinion of mutual promotion,close relation and continuous development and perfection for realizing the quality of college students simultaneously.

关 键 词：体育消费行为 体育生活方式 大学生群体 

分 类 号：G80-05[文化科学—运动人体科学]