大众传媒视角下的妈祖文化传播  

On the Spreading of Mazu Culture from the Perspective of Mass Media

作　　者：陈淑媛[1] 徐丽娟[1] 

机构地区：[1]莆田学院管理学院,福建莆田351100

出　　处：《安庆师范学院学报（社会科学版）》2010年第10期121-125,共5页Journal of Anqing Teachers College(Social Science Edition)

基　　金：莆田市科技规划项目(2007S17);福建省教育厅A类项目(2008JA08174S);福建省高校服务海西建设重点项目(2008HX04)

摘　　要：作为一种民间信仰,妈祖文化在民间的传播很成功,其信众遍布世界的20多个国家和地区,特别是海峡两岸妈祖信众尤多。在科技发达的今天,妈祖文化在民间的传播遇到了新的机遇和挑战。要根据大众媒体的多种传播方式的新特点,探讨提高妈祖文化影响力的传播途径和焦点,推动妈祖精神发扬光大,同时带动妈祖发祥地莆田的经济发展。In ancient times when science and communication was not developed,people relied on the natural environment and dared the natural damage.As one of the folk beliefs,the successfully spread Mazu culture has believers in more than 20 countries and districts in the world,especially in the two sides of Taiwan Strait.Nowadays,the spreading of Mazu culture will face new opportunities and challenges.Based on the characteristic that the mass media has diverse means of spreading,this paper analyzes the spreading means and focus for enhancing the effect of Mazu culture,so as to develop the brand of Mazu culture and meanwhile promote the economic development of Putian,the birthplace of Mazu.

关 键 词：大众传媒 妈祖文化 传播 

分 类 号：G206.3[文化科学—传播学]