陕西省大学生体育消费调查分析  

Analysis of the Undergraduates' Sports Expenditure in Shaanxi Province

作　　者：张小强[1] 张卫军[1] 

机构地区：[1]咸阳师范学院体育系,陕西咸阳712000

出　　处：《榆林学院学报》2010年第2期88-91,共4页Journal of Yulin University

基　　金：陕西省科技厅软科学研究计划项目(2009KRM94)

摘　　要：运用文献资料法、问卷调查法、访谈法及数理统计法等研究方法,对陕西省部分高校大学生的经济来源与可支配收入、体育意识与体育消费的态度、价值取向、消费行为,以及影响大学生体育消费的因素等问题作了调查与分析,以期为大学生建立健康、科学、合理的体育生活方式,促进大学生合理、科学的体育消费,推动大学生体育生活化的有序持续发展,提供一定的理论依据和相关建议。In order to promote college students having rational and scientific sports consuming attitudes and behaviors and having healthy and sound sports lifestyles,different scholars and professionals have made different efforts.Through using the method of literature investigation,questionnaire,interview and mathematical statistics,this paper makes a complete survay and analysis of undergraduates＇ financial resources,disposable income,sports consciousness,sports consumption attitude,value orientation,consuming behavior,as well as the factors that affect the consumption of intercollegiate athletics in shaanxi province,so as to promote understudents having a ordered and sustainable sports life,which hopefully provides some theoretical basis and relevant recommendations in this field.

关 键 词：大学生 经济能力 体育意识 体育消费 消费行为 

分 类 号：G807.4[文化科学—体育训练]