清代图书广告与促销术  

Book Advertisements and Sales Promotion Skills in Qing Dynasty

作　　者：王海刚[1] 

机构地区：[1]湖南师范大学新闻与传播学院,湖南长沙410081

出　　处：《图书与情报》2010年第6期145-148,共4页Library & Information

摘　　要：清代书坊刻书具有很强的商业性。为了吸引读者,获取经济利益,书商常常在书籍上刊登图书广告。这些广告内容丰富,形式多样,不仅反映了清代书商的商业经营活动,同时也反映了清代政治、经济和文化生活,是中国版刻文化研究的重要资料。Book-engraving in Qing Dynasty has a strong sense of commercialization.To attract reader and to procure economic profit,booksellers often published book advertisements in their books.The book advertisements,with their rich contents and varieties,reflect the politics,economy and culture life of Qing Dynasty as well as the business activities of the booksellers in that dynasty.They are important materials in studying China＇s engraving culture.

关 键 词：图书广告 促销术 清代 出版史 

分 类 号：G239.29[文化科学]