跨国传媒应对全球金融危机的增值之道——以英国经济学人集团为个案  

Value-added Approaches to Multi-national Media Group in the Global Financial Crisis——A Case Study of the Economist Group

作　　者：吴定勇[1] 

机构地区：[1]西南民族大学新闻系,四川成都610041

出　　处：《中国地质大学学报（社会科学版）》2010年第6期83-87,共5页Journal of China University of Geosciences(Social Sciences Edition)

摘　　要：自2007年席卷全球的金融危机爆发以来,世界各地的很多媒体都经历增值上的严冬期。而英国经济学人集团在广告收入普遍下降的情况下,通过扩大发行纸媒、增加电子版影响力、减少冗余人员、加大资本流速、不失时机地进行并购等形式,实现了资本的总体大幅增值。这些措施值得同行借鉴与学习。Since the global financial crisis in 2007,many media groups around the world have experienced the winter period in value recession.Facing a general decline in advertising revenue,The Economist Group,however,has a steady rising revenue by expanding the distribution of print magzines,increasing the electronic version distribution,reducing redundant personnel,accelerating the capital flow,and taking more mergers and acquisitions.These measures should be the reference for its counterparts in China.

关 键 词：经济学人集团 资本避险 利润追逐 媒介经营 

分 类 号：G206.3[文化科学—传播学]