我国篮球期刊的市场营销现状——以《NBA时空》和《尚篮》为例  

The Current State of the Basketball-related Periodical Marketing in China

作　　者：吴晓蕾[1] 陶文渊[2] 

机构地区：[1]嘉兴学院体军部,浙江嘉兴314001 [2]宁波大学体育学院,浙江宁波315211

出　　处：《浙江体育科学》2010年第6期81-83,共3页Zhejiang Sport Science

摘　　要：通过对以《NBA时空》、《尚篮》为代表的篮球期刊的受众地位、市场营销等方面的分析,总结如今篮球期刊的市场营销现状,并提出合理性的预测。This paper seeks to understand the current state of the basketball-related periodical market,including sales and other related problems particularly on magazines,and their respective styles and target readers.This paper also seeks to utilize the results obtained to forecast the future developments of the industry.

关 键 词：篮球期刊 受众 定位 市场营销 

分 类 号：G80-05[文化科学—运动人体科学]