CUBA品牌塑造的探析  

The Anaysis of CUBA Brand Building

作　　者：王朝军[1] 李茜[1] 

机构地区：[1]中国矿业大学体育学院,江苏徐州221116

出　　处：《哈尔滨体育学院学报》2010年第2期11-13,16,共4页Journal of Harbin Sport University

摘　　要：通过对CUBA品牌塑造的分析,得出CUBA品牌塑造是依靠校园文化、篮球文化、CUBA品牌质量(强化法制、弘扬体育精神、提高训练水平、后备人才培养机制)、CUBA市场运作、高校体育建设需要而塑造成功的。It analyed of brand building of CUBA by using the literature methed,obtained that the success of brand building of CUBA relays on campus culture,basketball culture,CUBA brand quality（strengthening legal system,propagating sport＇s spirt,improving training level,cultivating mechanism of talented person in support） CUBA marketing operation,sport＇s construction requirement of colleges and universities.

关 键 词：CUBA 品牌 塑造 

分 类 号：G841[文化科学—体育训练]