我国体育用品企业应对东盟自由贸易区影响研究——以我国体育用品的IPO企业为例  

A Research on the Responding Strategy of China's Sporting Goods Enterprises to the ASEAN Free Trade Area——With a Case Study of China's IPO Companies of Sporting Goods

作　　者：李红卫[1] 李红[2] 白震[1] 

机构地区：[1]河南大学体育部学生体质健康研究所,河南开封475001 [2]郑州大学体育系,河南郑州450000

出　　处：《北京体育大学学报》2010年第11期12-15,共4页Journal of Beijing Sport University

基　　金：国家体育总局体育哲学社会科学研究项目(编号:1322SS09011)

摘　　要：运用文献法、网上查询法和逻辑推理等研究方法,对我国体育用品自身独特的优势和进入《中国——东盟贸易区》面临机遇和挑战进行了研究。提出我国体育用品企业要充分发挥行业协会的作用,认真做好市场调研,加强产业内投资,注意避免重复布局和恶性竞争,实施"走出去"的企业战略,进行产业升级和产业转移,加强研发投入,进行品牌营销,提高企业竞争力,为主管部门宏观决策提供依据。The paper uses the method of literature review,online search and logical reasoning to research the unique advantages of China＇s sporting goods and the chances and challenges after entering China-ASEAN free trade zone.It proposes that China＇s sporting goods enterprises shall full display its role in the association,makes a sound market research,enhance industry investment,avoid redundant distribution and malicious competition,implement go global strategy,conduct industry upgrade and transfer,increase RD investment,facilitate brand marketing and enhance competitiveness.The goal of the research is to provide references to the macro-decision of the department in charge.

关 键 词：体育用品企业 机遇与挑战 对策与研究 

分 类 号：G80-05[文化科学—运动人体科学]