需求竞争条件下我国体育用品业的策略选择  

On the Strategic Choice of China's Sports Goods Industry in the Demand Competition

作　　者：胡胜昔[1] 刘英梅[1] 

机构地区：[1]广州仲恺农业工程学院体育部,广东广州510225

出　　处：《北京体育大学学报》2010年第11期16-18,共3页Journal of Beijing Sport University

基　　金：广东省科技厅软科学项目(2009B070300135)

摘　　要：发达国家利用技术与市场的综合优势和我国国内市场需求不足与结构失衡等,迫使我国体育用品业在需求竞争条件下全球价值链的形成过程中处于"结构封锁"状态。要突破"结构封锁",增强我国体育用品业的国际竞争优势,必须培育国内高端需求市场,实施自主品牌与"走进奥运"相结合、技术创新与"依托强势项目打造强势品牌"相结合的发展策略。due to the technical and market advantage of the developed countries and the insufficient demand and imbalanced structure,China＇s sports goods industry is at a state of structural blockade in the formation of global value chain in the demand competition environment.To break through the structure blockade and enhance the international competitiveness of this industry,we should foster the domestic high-end market,combine the independent brand policy and the Olympic strategy,innovate the technology and create a famous brand by outstanding projects.

关 键 词：需求竞争 全球价值链 体育用品业 竞争优势 结构封锁 

分 类 号：G80-05[文化科学—运动人体科学]