服装主商标的舒适性分析  

The analysis of apparel main label's comfort property

作　　者：柴丽芳[1] 张立霞[1] 

机构地区：[1]广东工业大学艺术设计学院

出　　处：《国际纺织导报》2010年第11期79-80,82,共3页Melliand China

摘　　要：服装主商标在服装商标中被保留时间最长、与人体接触最密切、品牌宣传效果最直接,然而多数服装企业出于成本考虑,选用了材质、款式、工艺等方面存在有问题的主商标产品,造成了人体颈背部感到不舒适的普遍现象,且长期以来这种现象也没有得到关注和解决。基于对造成服装主商标舒适性差的原因进行的分析讨论,从行业规范、企业行为和新技术开发等几个方面提出了改进办法。The apparel＇ s main label was the label that was kept for the longest time, touched the human body most intensively, and propagated the brand most directly. However, because of the cost, most of apparel enterprises chose the main labels that had problems on material, style and technology, and caused widespread uncomfortable on the neck and back of human bodies. This problem existed for a long time and hadn＇ t been concerned and solved. The article analyzed the reasons why the main labels had the uncomfortable problems and probed several solutions from the parts of trade standards, enterprises＇ behavior and new technology development. a

关 键 词：服装 主商标 舒适性 

分 类 号：TS941.17[轻工技术与工程—服装设计与工程]