生产力异质性、市场化进程与在华跨国公司进入模式的选择——基于ML-Binary Logit模型的实证分析  

Firm Productivity Heterogeneity and MNC's Choice of Chinese Market Entry Mode——Empirical Analysis Based on the ML-Binary Logit Model

作　　者：王根蓓[1] 赵晶[2] 王馨仪 

机构地区：[1]上海财经大学国际工商管理学院,上海200433 [2]中国人民大学商学院,北京100084 [3]东北证券公司上海分公司,上海201204

出　　处：《中国工业经济》2010年第12期127-137,共11页China Industrial Economics

基　　金：国家社会科学基金项目"经济全球化最新理论问题研究"(批准号06BJL054)

摘　　要：本文采用ML-Binary Logit模型估计了影响在华跨国进入模式的因素。通过对476家在华跨国公司的1400个样本数据进行分析,本文得到如下的结论:由资本规模和国际化经营经验所体现的跨国公司生产力异质性、由经济转型和制度构建所成就的中国市场化程度、双边贸易、地缘关系以及投资国的国际竞争力与独资模式选择正相关;双边政治以及投资国的风险规避偏好同合资模式选择正相关。上述估计结果得到了较高统计显著性水平的支持。在实证分析的基础上,本文提出:建立以企业生产力异质性为基础的微观化和差别化的跨国公司的规制机制;以中国市场化发展程度为基础,确立在华跨国公司的以"技术转移"为前提的中国"国民待遇"和"市场准入"获取制度和政策。最后,以给开拓国际市场,特别是欧美发达国家市场的中国跨国企业提供对等和互惠的"市场准入"和"国民待遇"为目标,将传统的政治主导型外交转变为经济主导型外交,政府主导型外交转化为民间外交等建议。China＇s development path has been widely recognized as being unique,with gradual privatization and marketization,massive private capital inflows,and extensive exporting and an active involvement of government in business affairs.This uniqueness of Chinese institutional change challenges the capabilities of present theory of international business,including research on the entry mode.The options available to a foreign firm only include joint venture and sole venture.Several factors that determine the choice of a Chinese market entry mode have been identified in this paper： These factors can be classified into four categories,China＇s progress of marketization,the productivity heterogeneity of multinational corporations,global competiveness of hosting country and bilateral political relationship between China and other countries.This study examines the independent influences of these factors on the choice of the multinational corporations＇ entry mode in China.ML-Binary Logit regression model is employed to test the hypothesized effects.The empirical results are based on a sample of over 1400 foreign entry activities into China between 1980 to 2008.The findings provide supportive evidence for eight hypothesis.Based on these empirical findings,this paper proposes the following suggestions： Firstly,central government should builds the differentiated micro-regulation mechanism on multinational company in China according to the firm＇s productivity heterogeneity;Secondly,central government should make such a policy with which MNC exchange their advanced technology for the sake of their national treatment and market entry in China;Thirdly,in order to provide mutual and equal national treatment and market entry for Chinese oversea firms,central government should transfer the political diplomacy into economic diplomacy

关 键 词：生产力异质性 市场化进程 全球化竞争力 进入模式 跨国公司 

分 类 号：F425[经济管理—产业经济]