突发事件对柑橘流通的影响机理及其对策——以2008年雪灾冻害、柑橘大实蝇事件为例  

Impact of Emergency on Influencing Mechanism of Citrus Circulation and its Countermeasures——Taking Snow Disaster and Citrus Fruit Fly Events in 2008 as an Example

作　　者：吕建兴[1] 潘传快[1,2] 祁春节[1] 

机构地区：[1]华中农业大学经济管理学院,湖北武汉430070 [2]武汉纺织大学工商学院,湖北武汉430077

出　　处：《华中农业大学学报（社会科学版）》2010年第6期46-51,共6页Journal of Huazhong Agricultural University(Social Sciences Edition)

基　　金：国家现代农业(柑橘)产业技术体系专项经费资助项目(MATS-nycytx-07)

摘　　要：研究突发事件对流通的影响机理对灾害预防、灾后重建具有重要的意义。结合国内外相关研究,运用灾害经济学的分析方法,介绍了突发事件的扩散方式,构建了柑橘流通的基本框架,并重点分析了雪灾冻害和大实蝇事件对柑橘流通的影响机理。得出了以下结论:雪灾冻害对柑橘流通的影响作用在柑橘运输、销售环节;大实蝇事件则因为消费者心理感受和行为模式的选择问题而影响柑橘的流通。提出了加大宣传教育,提高橘农防灾减灾的意识和能力;完善柑橘产业链;构建柑橘灾害预警体系;建立各级政府应对农业突发事件的公关机制;加强柑橘果业保障体系和建立常设的行业应急管理部门等对策建议。Study on influencing mechanism of emergency on circulation has the vital significance on disaster prevention and post-disaster reconstruction. Based on agricultural emergencies, domestic and foreign relevant research and disasters of economic analysis method, this paper introduced the ways for emergency to spread, constructed a basic framework of citrus circulation and analyzed the influencing mechanism of snowstorm frost and big fly event on citrus circulation. The results showed that the impact of snowstorm frost on citrus circulation mainly focused on transportation and market while the big fly e- vent influenced the citrus circulation owing to the selection of consumers ~ psychological reaction and behavior mode. This paper finally put forward several countermeasures, such as intensifying propaganda and education to improve citrus farmers consciousness and ability of disaster prevention and mitigation; perfect citrus industry chain; construct a citrus disaster warning system; establishing an agricultural emergencies mechanism by governments at all levels,strengthening citrus fruits guarantee system and establishing permanent industrial emergency management departments.

关 键 词：突发事件 影响机理 柑橘流通 对策建议 

分 类 号：F307.12[经济管理—产业经济]