浅析高职市场营销专业办学质量的提升  

A Brief Comment on the Promotion of School Quality of Preliminary Marketing Professional in Higher Vocational Education

作　　者：刘力[1] 

机构地区：[1]吉林省教育学院经济管理系

出　　处：《吉林省教育学院学报》2010年第12期39-40,共2页Journal of Jilin Provincial Institute of Education

摘　　要：落实可持续发展办学理念,夯实专业基础,推进创新教育,探索模块化教育成为新时期市场营销专业建设与发展的有效途径。with the rapid development of China＇s market economy,the contradiction between supply and demand of marketing talents becomes more noticeable.How to cultivate the marketing talents who can conform to the needs of social development has put forward higher request for the higher vocational education.Implementing educational concept of the sustainable development,strengthening the professional basis,fostering the innovation education,and exploring modular education will be the effective ways for the construction and development of the marketing professional.

关 键 词：市场营销 模块化教育 “双师型”教师 

分 类 号：G642.0[文化科学—高等教育学]