对吉林省土特产品牌设计的思考  

Thinking on Brand Design of Jilin Local Products

作　　者：宫科[1] 

机构地区：[1]吉林省教育学院艺术系,吉林长春130022

出　　处：《吉林省教育学院学报》2010年第12期114-115,共2页Journal of Jilin Provincial Institute of Education

摘　　要：在日益激烈的企业竞争中,树立良好的企业形象是企业取得竞争胜利有效途径。一些新建企业或新改造企业,在企业形象设计中,导入先进的企业形象系统(VI),获得了良好的效果。能够拥有优秀的企业形象在社会公众中建立,就能够在激烈的竞争中崭露头角,从而赢得社会公众的认同与支持。In the increasingly fierce competition of the enterprises,it is an effective way for businesses to establish a good corporate image in order to gain a competitive victory.A number of new enterprises or newly transformed enterprises have obtained good results in the design of corporate image,by introducing an advanced system of corporate image.To have excellent corporate image created in the public,we can cut a striking figure in the fierce competition to win public recognition and support.

关 键 词：产品设计 企业形象设计 VI 

分 类 号：G642.0[文化科学—高等教育学]