杭州茶文化旅游产品开发分析  

On the Development of Tea-Culture Tourism in Hangzhou

作　　者：张春丽[1] 

机构地区：[1]浙江旅游职业学院,浙江杭州311231

出　　处：《四川烹饪高等专科学校学报》2011年第1期57-59,共3页

摘　　要：历史悠久的茶文化,正在日益成为杭州新时期旅游产品的重要组成部分,杭州茶文化旅游的发展已经具有一定规模。本文在对杭州茶文化旅游产品进行归纳整理的基础上,对其进行深入剖析,着重分析其发展中存在的不足,进而提出杭州茶文化旅游产品的开发应积极拓展思路,充分挖掘茶文化的深层次内涵,从多方面生动演绎和展现。Tea culture ,with its long history, has become a significant part of tourism in China, and the tourism based on tea culture in Hangzhou has been developing steadily. This paper conducts an intensive analysis of the tea-culture tourism products in Hangzhou to identify the deficiencies in its development. Based on the analysis, the paper suggests broadening thinking patterns, exploring the in-depth knowledge of tea culture and exhibiting tea culture vividly from different angles to further develop such products.

关 键 词：杭州 茶文化 旅游产品 

分 类 号：F592.7[经济管理—旅游管理]