基于实物期权理论的景区经营权转让年限制度安排  

On the Yearly Institutional Arrangement for the Transfer of Operational Authority in Scenic Spots Based on the Theory of Real Options

作　　者：阎友兵[1] 陈喆芝[1] 

机构地区：[1]湘潭大学旅游管理学院,湖南湘潭411105

出　　处：《旅游学刊》2010年第12期18-22,共5页Tourism Tribune

基　　金：教育部规划基金(09YJA790172);国家旅游局规划项目(09TAAG025)资助~~

摘　　要：随着旅游景区经营权转让在全国许多地区的广泛实行,其转让年限制度存在的问题也日渐暴露,表现为法律法规、科学理论、激励机制的缺失,学术界相关研究成果主要是结合旅游目的地生命周期理论和企业生命周期理论探讨年限制度的改革,但在实际运用中存在一定局限性。应用实物期权理论对景区经营权转让年限制度进行创新,突破现有的固定式年限确定方式,将景区经营权转让时期分段并插入不同的决策点,使得年限确定更加机动灵活,以促进景区经营权转让更好发展。With the wide implementation of the transfer of operational authority in senic spots in many parts of the country,problems existing in the transfer of yearly institution gradually come to light.They are embodied in laws and regulations,scientific theories and lack of motivation mechanism.Relevant study results in academic circle mainly focus on the reform of yearly institutional arrangement based on the theories of destination life cycle and enterprise life cycle,but limitations exist in real practice.The paper tries to make innovation of the transfer of operational right by applying the theory of real option,breaking through the existing inherent way of defining yearly arrangement,separate the transfer period of operational authority in scenic spots and insert into different decision-making points so as to make the method of yearly determination more flexible.This will promote better development of transfer of operational authority in scenic spots.

关 键 词：景区经营权转让 实物期权 年限制度 

分 类 号：F592.7[经济管理—旅游管理]