跨媒体传播与国民阅读方式变革对文化消费的启示  

The Enlightenment of the Culture Consuming from the Cross-media Communication and the Innovation of the Reading Style of People

作　　者：南长森[1] 朱尉[1] 

机构地区：[1]陕西师范大学新闻与传播学院,陕西西安710062

出　　处：《图书馆论坛》2010年第6期276-279,共4页Library Tribune

基　　金：教育部人文社会科学重点研究基地重大项目"数字时代的全球媒介传播与文化身份认同"(项目批准号:2006JDXM184)研究成果之一

摘　　要：媒介融合背景下,跨媒体传播与国民阅读方式变革呈现出交互影响的嬗变轨迹,使纸质阅读和屏幕阅读成为信息认知的重要方式。文章从跨媒体传播角度,以阅读文化变迁为基点,探讨跨媒体传播与国民阅读方式变革的内在肌理和新媒体传播规律对文化消费的影响和启示。Under the background of media convergence, there is great change in the mutual influence between the cross media communication and the innovation of the reading style of people, which makes the paper-reading and screen-reading important ways of people＇s information cognition. From the view of the cross media communication, based on the development of the reading culture, this paper is discussing the inner structures of the cross media communication and the innovation of the reading style of people, as well as how the laws of communication have influeneed and enlightened the culture consuming.

关 键 词：跨媒体传播 阅读方式 变革 文化消费 

分 类 号：G206[文化科学—传播学]