考虑保鲜努力的生鲜农产品零售商与物流服务商的协调合同  

Coordinating Contract between Retailer of Fresh Agricultural Product and Logistics Service Provider Based on Fresh-keeping Effort

作　　者：杨春[1] 但斌[1] 吴庆[2] 张旭梅[1] 

机构地区：[1]重庆大学经济与工商管理学院,重庆400044 [2]电子科技大学经济与管理学院,成都610054

出　　处：《技术经济》2010年第12期122-126,共5页Journal of Technology Economics

基　　金：国家自然科学基金项目"生鲜农产品供应链的协调优化与应用研究"(70972056);国家自然科学基金项目"第三方物流服务提供商与客户企业的协调合同及应用研究"(70902019)

摘　　要：物流服务商提高生鲜农产品的保鲜努力水平会对零售商的利润产生重要影响。一般的物流合同不能有效鼓励物流服务商提高生鲜农产品的保鲜努力水平。为此,本文建立了一种成本分担与收入共享合同。该合同在不损害物流服务商利益的前提下,使物流服务商提高保鲜努力水平;同时,零售商分担部分保鲜努力成本,并分享部分销售收入给物流服务商。研究结果表明,这一合同可形成一种有效的内在激励机制,提高物流服务商对生鲜农产品的保鲜努力水平,最终实现系统利润的最大化、双方的共赢。There is a significant influence on retailers＇ profit when logistics service providers improve the fresh-keeping level for fresh agricultural products.Aimed at the problem that the normal logistics contract cannot effectively encourage logistics service providers to improve the fresh-keeping level for fresh agricultural products,this paper establishes a contract for service cost sharing and revenue sharing without prejudice to the interests of logistics service providers,which has logistics service providers improve the level of fresh-keeping efforts,and retailers share the part of the preservation effort cost as well as some of their revenue to logistics service providers.The conclusion indicates that this contract brings about an effective inherent incentive mechanism to raise the fresh-keeping level of fresh agricultural products for logistics service providers,and helps to achieve the optimizaiton of the profit of system and a win-win outcome.

关 键 词：物流服务商 生鲜农产品 保鲜努力 成本分担 收入共享 

分 类 号：F224.32[经济管理—国民经济]