试析武术与电视成功结合的运营策略——以《武林风》为例  

A Brief Analysis on the Management Strategies of the Successful Combination of WuShu and TV——Take WuLinFeng as example

作　　者：李富刚[1] 冯锦华[2] 

机构地区：[1]华东师范大学体育与健康学院,上海200241 [2]西安体育学院武术系,陕西西安710068

出　　处：《吉林体育学院学报》2010年第6期138-140,共3页Journal of Jilin Sport University

基　　金：国家体育总局武术研究院课题(青年项目WSH2009Q008)

摘　　要：对河南电视台《武林风》栏目的定位、板块设计、包装和宣传等多个方面展开了详细分析,从中可探寻出武术与电视传媒成功结合时所取得的一些运营策略,为其他电视台制作类似的武术栏目提供一些可资借鉴的经验。This paper detailly analyses several areas of the program of WuLinFeng hosted by HeNan TV such as the orientation,the plate design,packaging and publicity and so on,from Which we can explore some management strategies of the successful combination of the WuShu and TV media,and which can also provide some valuable experience for similar WuShu programs hosted by other TV stations.

关 键 词：《武林风》 运营策略 

分 类 号：G852[文化科学—民族体育]