基于SWOT理论的苏州市生态休闲农业旅游研究  

Study on eco-agricultural tourism in Suzhou City based on SWOT theory

作　　者：邓志强[1] 王卉 王文 

机构地区：[1]西南大学地理科学院,重庆400715 [2]苏州东方园林有限公司,江苏苏州215128

出　　处：《广西农业科学》2010年第11期1255-1258,共4页Guangxi Agricultural Sciences

摘　　要：文章采用SWOT分析法对苏州市生态休闲农业旅游发展进行分析,运用专家打分法对苏州市生态休闲农业旅游发展的优势、劣势、机遇、威胁等各方面因素进行加权赋值,并构建SWOT战略分析图。结果表明,苏州市生态休闲农业旅游应采取进攻战略,并提出了科学规划、统筹布局,挖掘文化资源、加大宣传力度,合理开发旅游资源、进一步细分市场,提高社区参与度、完善基础设施,开展区域合作、加强政策引导等促进苏州市生态休闲农业旅游发展的对策建议。The present paper used SWOT theory to analyze the development of eco-agricultural tourism in Suzhou City.Experts grading method was applied to weigh the strengths,weaknesses,opportunities and threats of eco-agricultural tourism in Suzhou City,and a SWOT analysis chart was prepared.The results of the chart analysis indicated that offensive strategy should be adopted for developing eco-agricultural tourism in Suzhou City.Based on the results,some specific strategies,viz.,scientific planning and coordination of landscapes in Suzhou City,exploration of cultural resources to raise eco-agricultural tourism status in Suzhou City,enhancement of propaganda,rational development of tourism resources,subdivision of market,encouraging more farmers to participate in eco-agricultural tourism,improvement of infrastructure for eco-agricultural tourism,strengthening of policy guide,regional cooperation,etc.,have been proposed in order to accelerate the development of eco-agricultural tourism in Suzhou City.

关 键 词：生态休闲农业旅游 SWOT理论 苏州市 

分 类 号：F529.7[经济管理—产业经济]