广州亚运传播的文化思考  

Cultural Consideration of Guangzhou Asian Games Communications

作　　者：魏丽香[1] 

机构地区：[1]惠州学院体育系,广东惠州516007

出　　处：《惠州学院学报》2010年第6期100-103,共4页Journal of Huizhou University

摘　　要：亚运传播作为彰显广州魅力的文化传播,文章从文化的角度入手,指出该如何做好广州亚运的传播:首先,要明确承办亚运会的价值取向;其次,要吸取岭南文化的精髓;最后,要增加竞赛的思想文化含量,做好新闻报道。As cultural communication,the communication of Guangzhou Asian Games highlights Guangzhou＇s charm.The paper is about how to spread the Asian Games.Firstly,we should know the value of the Asian Games.Secondly,we should absorb the focuses of Lingnan culture.Thirdly,we should increase the culture of sport and make the news of sport well.

关 键 词：亚运传播 文化 岭南文化 价值取向 

分 类 号：G811.2[文化科学—体育学]