以流通产业结构创新促京城老字号腾飞  

Structure Innovation of Circulation Industry:An Impetus to Beijing's Time-Honored Brands

作　　者：李明义[1] 杜树雷[1] 

机构地区：[1]北京工商大学经济学院,北京100048

出　　处：《北京工商大学学报（社会科学版）》2010年第6期6-10,共5页JOURNAL OF BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY:SOCIAL SCIENCES

基　　金：北京市哲学社会科学首都流通业研究基地项目"北京流通产业结构创新研究"(JD-2009-Y-05)

摘　　要：通过对京城老字号出现危机的原因进行分析,指出了流通产业结构不合理是影响老字号发展的根本原因。进而提出了老字号的发展要以首都流通产业结构创新为前提,在优化所有制结构、进行流通方式和组织形式的调整和创新、推进流通现代化等方面下功夫的整体思路,并以"全聚德"的成功经验为京城老字号的振兴和发展提供借鉴。This paper analyzes what leads to the crisis in Beijing＇s time-honored brands and elaborates that the biggest barrier is the imbalanced development of circulation industry structure.Then,in order to promote Beijing＇s Time-honored Brands,it proposes that the innovation of Beijing＇s circulation industry structure must be done.The general approaches include optimizing the structure of ownership,modifying the means of circulation and organizational forms,boosting the modern distribution networks,etc.The case of Quanjude is chosen as a successful example to help revitalize and develop Beijing＇s Time-honored brands.

关 键 词：流通产业结构 结构创新 北京老字号 

分 类 号：F713.32[经济管理—产业经济]