新兴技术生命周期中的“峡谷”跨越——3G技术的市场发展研究  

Crossing "chasm" in the life cycle of emerging technologies——research on the market development of 3G technology

作　　者：刘峰[1] 宋艳[1] 黄梦璇[1] 蒋冲雨[1] 

机构地区：[1]电子科技大学经济与管理学院,四川成都610054

出　　处：《科学学研究》2011年第1期64-71,共8页Studies in Science of Science

基　　金：国家自然科学基金资助项目(70772069;70902018)

摘　　要：基于技术采用生命周期研究中的技术"峡谷"概念及特征,以及"峡谷"跨越的相关理论,对通过官方统计及问卷调查获取的数据进行分析,论证我国3G技术在目前的市场应用过程中正面临着"峡谷"跨越问题,并通过对3G技术潜在使用者的心理特征的分析,说明他们与"峡谷"对岸的消费者——实用主义者相一致,跨越3G技术"峡谷"的关键是找准实用主义者心理特征的影响因素并制定相应策略,在此基础上为电信企业提出了对策建议,以期为3G技术的市场发展提供参考借鉴。This paper, based on the concept of technology ＂Chasm＂ and characteristics of life cycle of technology adoption and related theories of crossing the ＂Chasm＂, through analyses official statistics and survey, tries to demonstrate that 3G technology in China is fa- cing the problems of crossing the ＂ chasm＂ in the current market application process. Through analyses the psychological characteristics of 3G potential users, this paper shows that they are the same with pragmatists on the other side of the ＂Chasm＂. The key to cross the ＂Chasm＂ is to define the factors of influence the pragmatists＇ psychology and draws up strategies. Strategies for telecom companies are proposed on the basis of this, hoping to provide some reference for the market development of 3G.

关 键 词：3G技术 技术采用生命周期 “峡谷” 有远见者 实用主义者 

分 类 号：F062.4[经济管理—政治经济学]