毛泽东早期大众传媒接触动机及行为研究  

A Study of the Motivation for Mao Zedong's Contact with Mass Media in His Early Years-based on Surveys of Press Media He Contacted

作　　者：王仙凤[1] 

机构地区：[1]南昌大学人文学院新闻与传播学系,江西南昌330031

出　　处：《井冈山大学学报（社会科学版）》2011年第1期102-107,共6页Journal of Jinggangshan University(Social Sciences)

基　　金：国家社科基金项目"当代中国城市社区传播"(项目编号:08BXW015)

摘　　要：毛泽东与大众传媒的结缘,开始于博览群书,后持续接触报刊,并产生割舍不了的需要和兴趣。毛泽东与大众传媒报刊的密切关系,源于他的崇高精神追求,与之相适应且习惯了的便是他追逐大众传媒报刊的认真执著以及学与用的完美统一。于是大众传媒在他的革命生涯中,起着其它传播媒介无可替代的作用。Mao Zedong has indispensable needs and interests in mass media,which is attributable to his broad reading and continuously contact with the press.His close contact with press is a result from his noble spiritual pursuit and,consequently,his persistence in search of mass media press and his perfect art of applying what is learned into practice.Mass media plays an irreplaceable role in his revolutionary years.

关 键 词：毛泽东 大众传媒 动机 行为 

分 类 号：G21[文化科学—新闻学]