欧美学术期刊市场的“捆绑销售”策略及其影响  

Scholarly Journal Bundling and Its Influences in United States and Europe

作　　者：刘银娣[1] 

机构地区：[1]华南理工大学新闻与传播学院,广州510006

出　　处：《出版科学》2010年第6期91-94,共4页Publishing Journal

摘　　要：随着"期刊危机"的产生,欧美大型学术出版机构纷纷调整经营思路,开始推行"捆绑销售"策略。欧美大型学术出版机构之所以推行这一销售策略,主要是为了降低学术期刊的成本,增加收益,并限制竞争。当然,"捆绑销售"策略的推行也给学术期刊市场的相关利益群体,包括学术出版业、图书馆和学术团体都带来了深刻影响。Big scholarly publishers adjusted their management strategies and began to propel ＂bundling＂ which could reduce the cost of scholarly journals,increase income and gain competitiveness.The advance of bundling influenced the relevant players in the scholarly journal market,including the scholarly publishers,libraries and scholar communities.

关 键 词：学术期刊 “捆绑销售” 科技出版 

分 类 号：G237[文化科学]