福建白茶地理标志品牌结盟研究  

A Study on the Brand Alliance of Fujian White Tea Geographical Indications

作　　者：谢向英[1] 

机构地区：[1]福建农林大学经济与管理学院,福州350002

出　　处：《农业经济问题》2011年第1期49-54,111,共6页Issues in Agricultural Economy

基　　金：国家社会科学基金项目"基于地理标志品牌成长的农业竞争力提升研究"(编号:09CJY057);福建省教育厅人文社科项目"福建省茶叶地理标志品牌的保护与发展研究"(编号:JAO130S)

摘　　要：随着地理标志产品的不断增多,同质化现象开始困扰地方特色产业发展。本文通过对福建白茶产业发展的分析,提出基于地理标志品牌结盟的思路拓展白茶产业的市场空间,以战略联盟的方式实现地方特色产业的良性成长与多方共赢,提升福建白茶产业整体市场竞争实力,并以此期待对地理标志品牌同质化情况下地方特色产业发展探索可行模式。With the increasing number of products with geographical indications,homogeneity starts to haunt the development of local characteristic industries.Based on an analysis of Fujian white tea industry development,the paper puts forward a few proposals:expending the white tea market with an idea of brand alliance of geographical indications;promoting the healthy growth and multi-win-win of local characteristic industries with an idea of strategic alliances,both aiming to enhance the overall competitiveness of Fujian white tea industry.Additionally,this paper hopes to find a practical model for the development of local characteristic industries with brand homogeneity of geographical indications.

关 键 词：地理标志 同质化 品牌结盟 产业发展 福建白茶 

分 类 号：F326.12[经济管理—产业经济] F203