西部地方院校大学生消费行为调查与引导对策探析  

Investigation of Consuming Behavior of Undergraduates in Westen Local Colleges and Leading Countermeasures

作　　者：谢安国[1] 

机构地区：[1]安康学院,安康725000

出　　处：《价值工程》2011年第4期285-286,共2页Value Engineering

基　　金：教育部重点课题"新建地方本科院校创建特色的研究"阶段性成果(项目编号:DIA070130);安康学院重点学科资助项目

摘　　要：大学生作为当代社会中的特殊群体,对未来我国经济社会的发展、消费文化的构建都会产生极其重要的影响。当前,大学生消费不合理的问题比较突出,加强消费观念教育及理财教育,加强校园文化建设、形成良好的消费风气,形成引导大学生健康消费的合力,是引导大学生进行科学、合理、健康消费的基本对策。Undergraduates,as a special group of contemporary society,have great effect on the future development of economy society,the construction of consumer culture.Currently,the problem of unreasonable consumption is very serious.It is the basic countermeasures of leading the undergraduates to do scientific,reasonable and healthy consumption to strengthen the education of consumer concept and financial education,strengthen the construction of campus culture,create positive consumer culture,and form a joint force of guiding students＇ healthy consumption.

关 键 词：大学生 消费行为 消费观念 引导 

分 类 号：G64[文化科学—高等教育学]