基于理性人角度对农高会参会意愿的统计分析  

Analysis of of Participants' Will in Yangling Agricultural Hi-Tech Fair Based on the Perspective of Rational People

作　　者：郑红勇[1] 王青[1] 

机构地区：[1]西北农林科技大学经济管理学院,陕西杨凌712100

出　　处：《西北农林科技大学学报（社会科学版）》2011年第1期73-78,共6页Journal of Northwest A&F University(Social Science Edition)

基　　金：陕西省"十二五"规划重大问题研究课题(SXFGW020)

摘　　要：以提高农高会影响力为目的,对影响参会者参会意愿的因素进行了实证分析。从理性人角度,影响参会意愿的因素有参会者的基本要素、参会目的、参会成本、广告宣传等。频数分析得农高会的参会者随参会频率的增加,其年龄有先增加后减少的趋势;男性的多次参与率高于女性;与展会直接相关者的多次参与率高于间接相关者;第三产业的直接商业利益促进了从业者的参会意愿,有明显潜在商业价值的技术和产品影响着参会意愿;东西部经济意识差异影响参会意愿,更影响将农业技术转化为生产力的能力,并提出了提高农高会质量和影响力的建议。The article made an empirical analysis of factors influencing the participants＇ will so as to enhance the influence of Yangling Agricultural Hi-Tech Fair.From the perspective of rational people,the factors influencing the participants＇ will include participants＇ basic elements,participation purpose,participation cost,advertising,etc.The frequency analysis indicates that the age of participants increases and then declines with the frequency of participation increasing;Multiple participation rate of men is higher than that of women;Multiple participation rate of the groups wirh interests directly related to the exhibition is higher than that of the ones indirectly related.The direct commercial interests of tertiary industry boosts participants＇ will;Technologies and products with obviously potential commercial value also affect participants＇ will.The discrepancy of economy awareness influences participants＇ will and even the ability to convert agricultural technology into productivity.Some suggestions are given to improve the influence and quality of the Fair.

关 键 词：农高会 参会意愿 会展经济 

分 类 号：F224.9[经济管理—国民经济]