重庆市报业发展现状及对策研究  

Study of Chongqing’s Newspaper Development Situation and Countermeasures

作　　者：吴绍阶 李炳仁 聂昌红 向传书[2] 

机构地区：[1]重庆市新闻出版局,重庆401147 [2]<科学咨询>杂志社,重庆400060

出　　处：《西部论坛》2011年第1期90-95,共6页West Forum

基　　金：重庆市软科学研究项目(2010CF0009)"重庆报刊业发展战略研究"

摘　　要：随着经济社会的发展,结构的不合理及自身的不足制约了重庆报业的发展,重庆经济的增长和宏观政策的利好使重庆报业面临新的机遇和挑战。重庆报业应通过深化体制改革建立退出机制,整合资源,调整结构,逐步形成重庆报业"轴心",全方位开发报业经济增长点,充分发挥内容生产的优势,形成报业生产消费的良性循环。With the development of economy and society,the irrational structure and self-inadequacy hamper the development of Chongqing’s newspaper,and the growth of Chongqing’s economy and the preference of macro-policy make Chongqing’s newspaper face new opportunity and challenge. Chongqing’s newspaper industry should deepen system reform to set up withdrawing mechanism, integrate resources,adjust structure,gradually form the axis of Chongqing’s newspaper industry,overall develop economic growth point of newspaper industry,and make good circulation of the production and consumption of the newspaper by sufficiently taking advantage of content production.

关 键 词：重庆报业 报业经济 报业结构 报业退出机制 报业增长点 内容产生 经营方式 生产消费良性循环 

分 类 号：G219.27[文化科学—新闻学]