解析银行卡的包装与企业营销力的提升  

Analysis of the Bankcard Packaging and Promotion of Enterprise Marketing

作　　者：何爽[1] 

机构地区：[1]上海金融学院,上海201209

出　　处：《包装工程》2011年第4期22-25,共4页Packaging Engineering

基　　金：上海金融学院院级课题(SHFUKT10-09)

摘　　要：以银行卡在现实生活中的信息传播、交流为启示,分析了银行卡集流通、营销、传播三位一体的特殊地位,提出银行卡的包装隶属于整体包装的内涵,并结合企业营销力提升的三个分力,论述了银行卡包装与银行企业营销力提升的关系,明确银行卡的包装既是银行企业营销力的基础、核心,也是企业长期营销计划得以实现的持续保障。在此基础上,提出了利用银行卡包装来提升银行企业营销力的具体实施方法。Taking the information spread and exchange of bankcard in reality,it analyzed the special status of bankcard with collection,marketing and spread.The bank card packaging is attached to the overall packing,and combined with marketing enterprises to improve the force of three points,it discussed the relationship between the bank packaging and bank corporate marketing promotion,defined the bank packaging was the base and core of bank corporate marketing which was also the continuous guarantee of realizing corporate marketing plan.On this basis,the use of bank marketing enterprises can promote the implementation of the force method.

关 键 词：银行卡包装 商业银行 企业营销力 

分 类 号：J524.2[艺术—艺术设计]