旅华英国游客O→D旅游客流动力机制研究  

Study on Origin to Destination Tourist Traffic Dynamic Mechanism of British Tourists to China

作　　者：高军[1,2] 吴必虎[3] 马耀峰[1] 

机构地区：[1]陕西师范大学旅游与环境学院,陕西西安710062 [2]榆林学院管理学院,陕西榆林719000 [3]北京大学旅游研究与规划中心,北京100871

出　　处：《旅游学刊》2011年第2期35-40,共6页Tourism Tribune

基　　金：国家自然科学基金(40771058;40901077);陕西省科技厅软科学基金(2010KRM39)资助~~

摘　　要：文章在分析目前客源地→目的地旅游客流动力机制相关研究理论现状与不足的基础上,提出了"推—拉—阻"旅游动力机制。然后,在10个热点旅游城市采用100分制6点等距量表,以537份旅华英国游客有效问卷数据为依据,对旅华英国游客来我国城市旅游的旅游动力中的推力因子、拉力因子、阻力因子及其权重进行了研究。研究结果表明,旅华英国客流旅游动力中主要有8大推力因子、9大拉力因子和7大阻力因子,推力在促动力中占44%,拉力在促动力中占56%,阻力相当于促动力的39%。Based on the analysis of the present situation of the relevant study theory regarding origin to destination tourist traffic dynamic mechanism and the insufficiency,the paper putsforward ＂push-pull-resistance＂ tourist dynamic mechanism.With 537 valid questionnaire data of British tourists to China asbasis,100-point system on six isometric eqiscale is adopted inten hot tourist cities to study push force factors,pull force factorsand resistance force factors of British tourists visiting Chinese cities.The study results indicate that there are eight major push force factors,nine major pull force factors and seven major resistance force factors in tourists traffic dynamic mechanism of British tourists to China,in which push force accounts for 44% of the promotion power,pull force accounts for 56%,while resistance force is equivalent to 39% of promotion power.

关 键 词：“推—拉—阻”旅游动力机制 旅游客流 旅游城市 英国游客 

分 类 号：F592[经济管理—旅游管理]