陆费逵危机公关策略探析——以“民六危机”的处理为例  

Analysis of Crisis Public Relation Strategy of Lu Feikui——A Case Study of the Treatment of the Crisis in the Public Six

作　　者：夏慧夷[1] 

机构地区：[1]浙江农林大学天目学院人文系,浙江临安311300

出　　处：《云南电大学报》2010年第4期75-78,共4页Journal of Yunnan Rty University

基　　金：浙江农林大学资助项目(2351000995)

摘　　要：陆费逵在经营中华书局的过程中,充分注重公共关系的重要性,在危机面前及时采取有效的公关策略,使中华书局得以成为近代出版业的重镇。在应对"民六危机"的过程中,陆费逵有针对性的采取了应对措施,并利用人格力量重塑公众信心,取得了很好的效果。陆费逵的危机公关策略是中国公关业的历史财富,值得进行充分探讨。During managing China Book Company,Lu Feikui focused on the importance of public relations and could take timely and effective public relations strategy in the face of the crisis,which made China Book Company into the key figure of publishing industry in modern China.In the process of responding the crisis in the public six,Lu Feikui took targeted measures and used personality to rebuild public confidence,thus achieving good results.Lu Feikui＇ strategy on the crisis public relation is the history of wealth in China public relations industry and it should be fully explored.

关 键 词：陆费逵 危机公关 中华书局 民六危机 

分 类 号：F125.2[经济管理—世界经济]