生态文化解说可视化的研究--基于森林生态文化视角  

Eco-visualization of eco-culture interpretation from a perspective of forest ecological culture

作　　者：罗芬[1] 王怀 李穗菡[2] 

机构地区：[1]中南林业科技大学旅游学院,湖南长沙410004 [2]中南林业科技大学涉外学院,湖南长沙410004

出　　处：《中南林业科技大学学报》2010年第12期102-107,共6页Journal of Central South University of Forestry & Technology

基　　金：湖南省教育厅科研基金资助项目(09C1036);中南林业科技大学青年基金资助项目(09QY027)

摘　　要：生态文化解说是生态文明传播和生态文化发展的重要内容之一,其运行机制、传播途径、关键问题也是生态文化传播研究中的热点。森林公园开展的生态旅游活动成为当前我国森林生态文化传播的重要方式。现有的森林生态文化解说因管理机构认识低,信息传播系统研究不深,传播受众针对性分析少,传播内容系统性差等因素,整体呈现粗糙、平淡和物化的特点。在文化传播可视化作为当前一种新的传播现象下,以生态文化资源、游客和解说技术为核心的森林生态文化可视化传播模型可以有效地梳理生态文化解说运行机制、传播途径和关键问题,能够帮助森林公园生态文化建设实现整体、精致、新颖、文化与经营的目标。Eco-culture interpretation is one of important element for eco-civilization communication and eco-culture development,which＇s operation mechanism,communication methods,key points have been a hotspot of research of eco-culture communication.The ecological tourism activities in forest park became an important propagation mode of eco-culture.For the reasons of low understanding of management organizers,superficial research of communication system,little focus of the audience,and bad system of communication content,the eco-culture interpretation system showed characteristics of the partial,the rude,the fade and the physical.Under the phenomenon of culture visualization at present,the eco-visualization model of eco-culture interpretation based on ecological and cultural resources,the audience and media technology,can effectively resolve the problems of operation mechanism,communication methods and others,thus to help forest park realize the administration target of being integrative,refinement,innovative,cultural and business orderly.

关 键 词：生态可视化 生态文化 生态旅游 旅游解说 环境解说 

分 类 号：X321[环境科学与工程—环境工程]