海岛野外生存拓展项目产业化初探——以浙江海洋学院海岛野外生存实验基地为例  

Preliminary Study on the Industrialization of Island Wilderness Survival——A Case Study in the Island Wilderness Survival Base of Zhejiang Ocean University

作　　者：黄文浪[1] 吕坤梅[1] 褚文亚[1] 

机构地区：[1]浙江海洋学院体育艺术教学部,浙江舟山316004

出　　处：《浙江海洋学院学报（人文科学版）》2010年第4期99-102,107,共5页Journal of Zhejiang Ocean University(Humane Science)

基　　金：浙江省教育厅2008年科学研究计划项目(编号:Y200805408);浙江省新世纪教改课题成果之一(编号:Yb07055);浙江海洋学院专项课题(编号:20081304)

摘　　要：海岛野外生存拓展项目作为一种新兴运动项目,逐步得到社会各界的关注和认可。随着人们休闲方式日趋团队性、挑战性、亲近自然性,更多的人们参与到海岛野外生存拓展运动中来。本文通过对浙江海洋学院海岛野外生存实验基地的研究,就如何利用该基地促进海岛野外生存拓展项目产业化,使其走向市场,服务社会的可行性进行初步的探究。As a newly arising sport,island wilderness survival activity has gradually got attention and recognition from people in all walks of life.Following the trend of spending leisure time in challenging team sports and getting closer to the nature,more and more people choose to take part in the island survival activities.This paper starts a preliminary study on the feasibility of marketizing and industrializing the island wilderness survival activities by a field survey on the island survival base in Zhejiang Ocean University.

关 键 词：海岛野外生存拓展 项目 产业化 

分 类 号：G807.4[文化科学—体育训练]