基于农夫山泉的品牌定位管理研究  

Nongfushangquan Brand Positioning Based Management

作　　者：陆远权[1] 许磊[1] 

机构地区：[1]重庆大学贸易与行政学院,重庆400030

出　　处：《安徽农业科学》2010年第35期20370-20372,共3页Journal of Anhui Agricultural Sciences

摘　　要：介绍了品牌、品牌定位的概念及品牌定位的重要性,分析了品牌定位的过程,并对农夫山泉的品牌定位进行了分析,总结出了农夫山泉成功的经验。The concept of brand and brand positioning and the significance of brand positioning were introduced.The process of brand positioning was analyzed.The brand positioning of Nongfushangquan was analyzed.The successful experience of Nongfushangquan was summarized.

关 键 词：品牌 品牌定位 品牌阶段 农夫山泉 

分 类 号：F326.5[经济管理—产业经济]