大型社会体育活动及其影响的研究  

Research on Mega-event of Social Sport and Its Influence

作　　者：童绍刚[1] 

机构地区：[1]南京理工大学体育部,南京210094

出　　处：《军事体育进修学院学报》2010年第4期16-18,共3页Journal of Pla Institute of Physical Education

摘　　要：以近年来广泛开展的部分大型社会体育活动为研究对象,总结了这类活动的共同特点,分析其对于我国体育事业及人民群众生活的影响。大型社会体育活动有利于推动最广大的群众积极参与体育活动,能够很好地吸引公众和媒体的关注,吸引赞助商,为群众体育事业吸纳社会资金,以及对竞技体育事业提供支持。Taking some mega-events of social sports helded in recent years,the author summarized the common characteristics of such activities and analysed the influence of it on sports course and people in China.The mega-event of social sport contribute to drive the majority people participate in sports activities,attract the attention of public and media,sponsors and absorb social funds for mass sport,as well as provide support for the competitive sports.

关 键 词：大型活动 社会体育 群众体育 影响 

分 类 号：G812.4[文化科学—体育学]