篮球职业联赛广东队夺冠的成功之道  

On the Success of the Guangdong Basketball Team from the Case Analysis

作　　者：于丙德[1] 

机构地区：[1]南京工业大学体育部,江苏南京210009

出　　处：《军事体育进修学院学报》2010年第4期59-61,共3页Journal of Pla Institute of Physical Education

摘　　要：广东宏远篮球队继连续两个赛季取得常规赛冠军之后,终于在2003~2004赛季夺得CBA总冠军,成为CBA历史上第三支篮球职业联赛冠军的球队。10年风雨篮球路,宏远篮球俱乐部不仅取得优异的运动成绩,而且通过自己具有特色的青训系统、城市的篮球文化底蕴,通过树立广东宏远的品牌价值以及对队员的人文关怀等方法,建立了一套较为完善的训练设施和与市场经济相适应的企业管理制度。Guangdong basketball team finally won the CBA championship in 2003～2004 season through two consecutive regular season championship,It has been becoming the third branch history CBA Basketball League championship team.10 years of wind and rain Basketball Road,Hongyuan Basketball Club is not only achieved outstanding sports achievements,but also through their own distinctive system of training young,urban basketball culture,by establishing the brand value of the Guangdong and the members of the humane care and other methods established a more comprehensive training facilities and with the market economy of enterprises management system.

关 键 词：广东宏远篮球队 夺冠 人才培养 案例 

分 类 号：G841[文化科学—体育训练]