基于消费者感性需求的产品造型材质选择方法  

Consumer's Perceptual Demand-based Research on the Material Selection of Product form

作　　者：李森[1] 郭伏[1] 张勇[1] 孙宇[1] 邓明[2] 

机构地区：[1]东北大学工商管理学院 [2]东北大学机械工程与自动化学院,辽宁沈阳110004

出　　处：《工业工程与管理》2010年第6期95-99,107,共6页Industrial Engineering and Management

基　　金：国家自然科学基金项目(70771022);中国博士后基金资助项目(20070410354)

摘　　要：以感性工学理论为基础,从消费者角度研究产品造型设计中材质的感觉特性,并以手机产品材质选择为例,给出了研究过程和方法:首先选取材质要素,并运用3Ds Max制作不同材质手机三维效果图,通过产品造型材质感觉意象调查及相关筛选原则,确立材质感觉意象词对;其次,通过问卷调查获取消费者对不同材质的感性评价数据,运用对应分析方法揭示不同材质与意象词对之间的关系,分析各种材质给人的意象感觉;最后,运用最优尺度回归方法构建消费者感觉偏好模型,并进行验证。Based on Kansei engineering and consumer＇s appearance texture feeling preference,this thesis has developed a research process and method,taking mobile phone for example.First,the elements of texture were selected and the mobile phone 3d sculptures of different texture were made using the 3Ds Max.The evaluation image words were finally established through the survey of the texture preference images which was analyzed based on selected rules.Then,data of preference evaluation to different texture was got through questionnaires from customers.The relationship between image words with different textures was revealed using correspondence analysis way,the consumers＇ preference images from texture were explained.Last,a consumer＇s preference model of different texture was constructed using the optimal scale regression method,and the validity of the model was confirmed.

关 键 词：感性工学 感觉特性 对应分析 最优尺度回归 

分 类 号：TB472[一般工业技术—工业设计]