从社会发展视角看苏南富裕乡镇居民体育消费结构的变迁  

Mass Affluent Town on the Southern Sports Multi-dimensional Analysis of the Consumption Structure

作　　者：史国生[1] 

机构地区：[1]南京体育学院,江苏南京210014

出　　处：《南京体育学院学报（社会科学版）》2010年第6期19-23,共5页Journal of Nanjing Institute of Physical Education

基　　金：2009年国家体育总局体育哲学社会科学研究重点项目;立项号:1316SS09005

摘　　要：运用文献资料、问卷调查、数理统计等研究方法,对苏南富裕城镇群众的体育消费结构维度及其走向进行研究。结果表明:体育服装、器材等实物性体育消费仍是苏南富裕乡镇群众体育消费的主要内容,然后依次是参与性体育消费、观赏性体育消费和博弈性体育消费。调查还发现,参与型体育消费正在逐渐取代实物性体育消费的主导地位,成为多数当地民众未来增加投入的首选。The use of literature,surveys,statistics and other research methods,the South of rich people＇s sport consumption structure of urban dimension and trend research.The results showed that： sports apparel,sports equipment and other in-kind consumption is still well-off villages and towns in Southern main content consumption,mass sports,followed by consumer participation in sports,watch sports games sports consumption and consumption.The survey also found that participatory sports consumption is gradually replaced by the dominant kind of sports consumption status as the majority of local people to increase investment in the future of choice.

关 键 词：体育消费结构 富裕乡镇 苏南 

分 类 号：G80-05[文化科学—运动人体科学]