市场调研在民用飞机产品市场要求论证中的应用  

The Application of Market Survey in Civil Aircraft Product Market Requirements Demonstrating

作　　者：何小亮[1] 

机构地区：[1]上海飞机设计研究院市场研究中心,上海200232

出　　处：《民用飞机设计与研究》2010年第4期58-62,共5页Civil Aircraft Design & Research

摘　　要：民用飞机产品市场要求论证是民机型号研制中极为重要的环节。飞机制造商唯有准确地把握市场的要求,其民机型号的发展才能有的放矢。市场调研是进行民用飞机产品市场要求论证不可或缺的主要手段。阐述了市场调研的主要步骤和方法,以及民用飞机产品市场要求的主要内容和论证工作流程,并结合系列化和共通性、市场定位、经济性等大型客机市场要求论证中的几个关键问题进行了论述,充分展示了市场调研在民用飞机产品市场要求论证中的重要作用。The market requirements demonstrating of civil aircraft product is a paramount link of civil aircraft product development. Aircraft manufacturers can have a definite object in view to develop their civil aircraft type only when they have an exact grasp of the market requirements. Market survey is indispensable main means adopted in market requirements demonstrating of civil aircraft product. The steps and means of market survey,the main contents and demonstrating work flow of civil aircraft product market requirements were expounded. Several key problems in market requirements demonstrating of the Chinese Trunk Line Airplane,i.e. family development and commonality,market positioning,economics,etc. were discussed to exposit the important role of market survey in market requirements demonstrating of civil aircraft product.

关 键 词：市场要求 市场调研 民用飞机 大型客机 

分 类 号：V241.4[航空宇航科学与技术—飞行器设计]