福建沿海主要城市入境旅游客源市场结构的比较研究  

A Comparative Study of Overseas Tourists Market Structure in Major Coastal Cities of Fujian Province

作　　者：唐得昊[1] 林岚[1] 刘树明[1] 叶琴[1] 

机构地区：[1]福建师范大学地理科学学院/旅游研究所,福州350007

出　　处：《亚热带资源与环境学报》2010年第4期17-24,共8页Journal of Subtropical Resources and Environment

基　　金：福建省自然科学基金项目(D0810012;2008J0127);自然地理学福建省重点学科科研项目支持

摘　　要：入境旅游是旅游业的重要组成部分,是旅游产业发展水平的重要体现.当前,福建省经济社会持续发展,改革开放稳步推进,对外经济文化交流日益增加,为福建省大力发展入境旅游带来了新的机遇.本研究选取福州、厦门、泉州、漳州(其入境客源总量占全省入境客源总量的85%)4个城市作为研究对象,主要运用转移-份额(SSM)分析并结合波士顿矩阵法,分析这4个城市的入境旅游客源市场结构、市场竞争力及其总体发展潜力特征,提出优化主体客源市场,做好多样化旅游市场的目标定位;加强旅游市场细分营销,凸显区域竞争优势;深挖城市旅游市场潜力,促进城市之间联动发展等建议.Overseas tourism is an important component of tourism industry,and at same time a significant manifestation of its development level.Currently,new opportunities for Fujian province to develop overseas tourism has been brought by eco-social developments,steady progress in reform and opening up,and increasing foreign economic and cultural exchanges.This paper selects 4 cities in Fujian,namely Fuzhou,Xiamen,Quanzhou and Zhangzhou,whose total amount of overseas tourists have accounted for 85% of the province.Combined with BCG Matrix method,this paper uses SSM（Shift-share Method）analysis of overseas tourists market structure,market competitiveness and the characteristics of the overall market potential are studied.Then,countermeasures and suggestions are put forward which include the optimization of main tourists market,the diversification of market targeting,the highlight of regional competitive advantage and doing well for market subdivision,the excavation of city tourism market potential,and the strengthening of linkages among these cities,etc.

关 键 词：入境旅游 客源市场结构 SSM分析 福州 厦门 泉州 漳州 

分 类 号：F590[经济管理—旅游管理]