基于网络文本内容分析的太白山背包旅游行为研究  

THE TRAVEL BEHAVIOR OF BACKPACKERS OF MOUTAIN TAIBAI BASED ON INTERNET TEXT CONTENT ANALYSIS

作　　者：赵振斌[1] 党娇[1] 

机构地区：[1]陕西师范大学旅游与环境学院,西安710062

出　　处：《人文地理》2011年第1期134-139,共6页Human Geography

基　　金：教育部哲学社会科学研究重大课题攻关项目(04JZD00010);陕西省软科学基金项目(2008KR54);中央高校基本科研业务费专项资金项目

摘　　要：通过对陕西省太白山相关网站论坛游记的文本内容进行分析,总结出太白山背包客行为特征的高频词,分为五类:动机、路线地点、感知、沿途所见和自助性。结果表明,登顶、穿越、徒步是太白山背包旅游者的旅游动机,"大爷海"、"拔仙台"是各类网站文本中出现频率最高的旅游景点,太白山南坡地名词语的使用频率都排在北坡之前;背包客的自助性特点突出;在登山过程中较多地关注安全问题;背包客对沿途的"积雪"、"森林"、"白云"和物种多样性留意较多。The research on tourists＇ behavior is the basis for tourism marketing and planning. Mount Taibai is a mountain located on the border between Mei, Taibai and Zhouzhi counties in the south west of Shaanxi Province, China. The mount＇s highest point, Baxian Tower, rises to a height of 3767.2 meters and is the tallest in the Qinling Range, as well as the watershed between the Han River and Wei River. Mount Taibai is also the highest mountain in Eastern China. People are drawn to backpacking primarily for recreation, to explore places that they consider beautiful and fascinating, many of which cannot be accessed in any other way. A backpacker can travel deeper into remote areas, away from people and their effects, than a day-hiker can. This paper aims to explore the travel behavior of backpackers of Mountain Taibai. The authors choose the relevant factors of backpackers through online BBS, and adopt the method of network text data research, content anal- ysis and Word Parser ROST software. The authors select the main post classification on the BBS of Miao Xueling travel website and study the posts of backpackers of the Taibai Mountain in Shanxi province in the website forums. The high frequency words about the backpackers＇ behavior are found from five aspects in- cluding the ＂motivations＂, the ＂routes and places＂, the ＂feelings＂, the ＂preferences and attitudes＂, and the ＂in- dependence＂. Nouns mainly displays in places and scenic spots. Verbs mainly reflect the process of mountain climbing. Adjectives mainly reflect the feeling and perception of backpackers. The result shows that climbing to the top of the mountain, crossing over the mountain and trekking are the motives of backpackers in Taibai mountain; ＂Dayehai lake＂ and ＂Baxiantai Platform＂ are the most popular scenic sites; the frequency of the words of south slope site names is higher than those in north slope; backpackers are of higher self-depen- dence; they pay much attention to the safety problems during the climbing; they of

关 键 词：背包客 太白山 网站 论坛游记 

分 类 号：F59[经济管理—旅游管理]