国内外学术期刊封一图片的调查分析及启示  

Investigation and analysis on front cover pictures of academic journals at home and abroad and the inspiration

作　　者：丁佐奇[1] 郑晓南[1] 吴晓明[1] 

机构地区：[1]中国药科大学<中国天然药物>编辑部,南京210009

出　　处：《编辑学报》2011年第1期25-27,共3页Acta Editologica

基　　金：中央高校基本科研业务费专项资金项目(JKQ20090310);中国高校科技期刊研究会重点项目(GBJXA0801)

摘　　要：分析国内80种学术期刊的封一图片设计方式,并归纳为7种类型。分析发现,国内学术期刊封一设计普遍的缺陷是学术内涵体现薄弱,而众多国际知名学术期刊大多采用封一故事或封一文章的形式,在充分体现学术内涵的基础上,注重审美体现与科普宣传,并借此形成鲜明的期刊特色。认为国内学术期刊应当借鉴国际知名期刊的设计理念,结合各自特色,强化封一图片设计,以充分体现学术与审美的结合,提升期刊的影响力和国际认可度。This paper analyzes intensively the characteristics of front cover pictures of 80 domestic academic journals,which can be classified into seven types.Analysis shows that the front cover design of domestic academic journals generally reflect the academic content weakly,whereas many famous international journals use cover story or cover paper,which reflects the highlight of academic contents and integrates aesthetic expression and dissemination of popular science.Based on the comprehensive analysis and comparison,we propose that academic journals at home should learn from international reputable journals on the basis of their specialty,to strengthen the cover picture design realizing the integration of academic and aesthetic compositions,and finally enhancing the international influence and accredit of journals.

关 键 词：学术期刊 封一设计 封一图片 封一故事 

分 类 号：G237.5[文化科学]