恶性价格竞争治理的博弈分析  

Analysis with game theory on the administration of virulent price competition

作　　者：鞠文杰[1] 孙绍荣[1] 廖雅[1] 

机构地区：[1]上海理工大学管理学院,上海200093

出　　处：《科技与管理》2011年第1期34-36,共3页Science-Technology and Management

基　　金：国家自然科学基金项目(70871080);教育部博士点基金项目(20070252002);上海市重点学科项目(S30504);上海市教委科研创新重点项目(11ZS138)

摘　　要：20世纪90年代以来,恶性价格竞争普遍存在,其造成的损失之大,引起社会和广大学者的关注。为治理恶性价格竞争,将恶性价格竞争的形成过程分为企业的产品价格在平均生产成本或经营成本之上的持续的价格竞争(即价格大战)阶段和企业的产品价格在平均生产成本或经营成本水平或以下的价格竞争阶段,利用动态博弈分析出治理恶性价格竞争的最根本治理点。Since damage, it has the 1990s, virulent price competition has become got more and more attention has been paid to it. more and more common. Because it can cause great In this paper, in order to manage the virulent price competition thoroughly, its formative process is divided into two stages. In the first stage, enterprises perform continuous price competition with the price always above the average production cost （or operation cost）. In the second stage, enterprises start price competition with the price equal to or below the average production cost（or operation cost）. Then,through the dynamic analysis of game theory, the authors conclude the fundamental management intervention point that can tackle the virulent price competition completely.

关 键 词：恶性价格竞争 博弈分析 动态博弈 

分 类 号：F224.32[经济管理—国民经济]