Web2.0时代高校图书馆的网络营销之路  

Probe into the Roads for Network Marketing of University Library under Web2.0 Environment

作　　者：任志刚[1,2] 

机构地区：[1]南京大学信息管理系,江苏南京210042 [2]南京师范大学图书馆,江苏南京210042

出　　处：《科技情报开发与经济》2011年第1期1-3,共3页Sci-Tech Information Development & Economy

摘　　要：Web2.0时代为高校图书馆的发展带来了前所未有的机遇,大学生对网络环境的日益依赖,为高校图书馆的网络营销提出了要求,也提供了畅通便捷的渠道。高校图书馆应抓住这个契机,将Web2.0以用户为中心的理念实践于图书馆宣传工作中,充分利用Web2.0时代的各种技术应用平台的特点,探索高校图书馆网络营销工作的开展。Web2.0 era has brought about unprecedented opportunities to the development of university library,and the Internet Dependence of college students puts forward some requirements for network marketing of university library and also provides convenient ways to network marketing of university library.University library should grasp this chance,put Web2.0’s user centered concept in the practice of library’s propaganda,make full use of the characteristics of various technology platforms of Web2.0 era,and probes into the development of university library’s network marketing.

关 键 词：高校图书馆 网络营销 WEB2.0 

分 类 号：G258.6[文化科学—图书馆学]