拟态狂欢:消费时代电视体育传播的范式  

Virtual carnival:the normal form of TV sports communication in the consumption era

作　　者：王庆军[1] 

机构地区：[1]南京师范大学新闻与传播学院,江苏南京210097

出　　处：《体育学刊》2011年第1期30-35,共6页Journal of Physical Education

摘　　要：以"拟态环境"和"狂欢"视角提出和分析了"拟态狂欢"概念的内涵,解析了当下电视体育传播的机理及具体措施。研究认为:电视体育是基于现代生活与商业利益的被动型拟态狂欢;电视体育所遵循的传播理念是快乐原则;电视体育奇观化的音像表达的目的是感官刺激;为了拟态狂欢效果,电视体育制作流程并不轻松。最后在符号学和批判学派理论的观照下对电视体育传播的这一范式进行了反思。From the perspectives of ＂virtual environment＂ and ＂carnival＂,the author analyzed the connotation of the concept of ＂virtual carnival＂,dissected the mechanisms of and specific measures for TV sports communication to-day,and put forward the following opinions： TV sports is a passive virtual carnival based on modern life and com-mercial interests;the communication conceptions followed by TV sports are principles for happiness;the purpose of audio and video expressions of making TV sports spectacular is sensual stimulation;To achieve a virtual carnival effect,the procedure of TV sports fabrication is not easy.Lastly,the author retrospected such a normal form of TV sports communication from the perspectives of semeiology and the theory of the criticism school.

关 键 词：体育传播学 拟态狂欢 消费时代 电视体育 

分 类 号：G80-05[文化科学—运动人体科学]