基于职业分异的城市森林游憩者的消费需求——以上海市为例  

Consumption demand of urban forest tourist based on the professional differentiation: taking Shanghai City for example

作　　者：吴国清[1] 李天娟[1] 李文苗[1] 

机构地区：[1]上海师范大学

出　　处：《城市问题》2011年第2期64-69,共6页Urban Problems

基　　金：上海旅游资源与文化发展创新基地项目(CLA601);上海师范大学科研项目(DKL923;PL820)

摘　　要：城市森林公园建设不仅使森林游憩迅速走向大众化,而且拓宽了城市居民户外游憩空间。基于城市居民职业分异视角,通过市场抽样与数据统计,以上海市为例,揭示城市森林游憩者在消费动机、信息渠道、交通方式、出游伴侣、游憩产品及体验满意度等方面存在的需求差异与规律,旨在为城市森林游憩地的适度开发和有效保护提供参考。研究表明,上海市森林游憩者消费需求的职业分异既存在趋同性也存在差异性,城市森林游憩地的活动项目和服务配置应以游憩者的需求为依据。The constructions of urban forest parks not only promote the forest recreation to become popular rapidly, but also widen the urban outdoor recreation space. In view of the occupational differentiation of urban residents and by means of the marketing sampling and data statistics, this article takes Shanghai City for example and reveals the differences and rules of the motives, channels for getting information, transportation, travel partners, selecting recreational product and satisfaction of urban forest tourists, aiming at giving some references to the moderate development and effective protection of urban forest recreation space. The results show that the Shanghai residents＇ demands for the forest recreation are convergent and different. So, setting recreational activities and providing services of urban forest recreation should be oriented on the tourists＇ demands.

关 键 词：城市森林 游憩者 消费需求 职业分异 上海市 

分 类 号：F592.3[经济管理—旅游管理]