基于社区参与的景区依托型农家乐发展研究  

Research on development of senic-spot-based agritainment with community participation

作　　者：王祖良[1] 常艳新[2] 陆森宏[1] 童娇娇 刘亮[1] 

机构地区：[1]浙江天目山国家级自然保护区管理局,浙江临安311311 [2]浙江工商大学旅游与城市管理学院,浙江杭州310018 [3]浙江省临安市西天目乡天目村,浙江临安311311

出　　处：《浙江农林大学学报》2011年第1期127-131,共5页Journal of Zhejiang A&F University

基　　金：浙江省自然科学基金资助项目(Y6090002)

摘　　要：随着旅游业的发展,景区依托型农家乐得到了人们广泛的关注。景区依托型农家乐是依托于景区而发展的一种农家乐类型,是增加农民经济收入,提高农民生活水平的重要手段,其经营状况与景区发展密切相关。农家乐经营者对景区的参与,不仅有助于增加经营者的经济收益,还有助于实现景区的进一步发展,从而达到双赢的目的。基于社区参与视角,从农家乐经营者的角度出发,以浙江省临安市西天目乡天目村为例,运用问卷调查法对景区依托型农家乐的经营现状进行调查,并结合实地访谈法分析了农家乐经营者对社区参与的感知度,提出景区依托型农家乐的社区参与策略。With the development of tourism,senic-spot-based agritainment is attracting extensive social attention.The type of agritainment discussed here depends mainly on the scenic zone,and is an important way to increase local farmers＇ income and thus improve their living conditions.Therefore the performance of the agritainment goes hand in hand with the development of the scenic spot.The participation of the local owners and managers is a win-win strategy with the aim not only to increase operators＇ profits,but to realize the further development of the scenic spot as well.Focusing on the community participation strategy and local operators＇ viewpoint,the research investigated the current operation of such agritainments in Tianmu Village through questionnaire,and analyzed local operators＇ perceptibility to the strategy through interviews,and finally put forward our suggestions to how to realize community participation in scenic-spot-based agritainment development.[Ch,2 fig.1 tab.12 ref.]

关 键 词：旅游业 社区参与 景区依托 农家乐 天目山 

分 类 号：S7-05[农业科学—林学]